The Importance of Article Writing
Building your Business through Blogging
If you haven’t started a blog page on your website, you are overlooking one of the most powerful tools of enhancing the online presence of your business.
Here are the benefits of blogging by the numbers:
- Websites with a blog page are indexed 434% more.
- Businesses with blogs generate 126% more leads than businesses that don’t.
- Businesses that blog have 97% more inbound links than businesses that don’t.
- Websites with blogs have 97% more indexed links.
- 81% of consumers trust advice referenced from blog sites.
- 77% of Internet users read blogs.
- 70% of consumers learn of a company through a blog.
- 61% of consumers were influenced by a blog to make a purchase.
- 57% of businesses acquired new customers through their blog page
- 23% of Internet time is spent on blogging.
The numbers don’t lie. If you want to maximize the potential of your business online, you absolutely have to blog. As social media continues to influence our daily lives, companies of all sizes recognize the importance of blogging. Making the decision to incorporate blogging strategies in the business agenda is easy.
The challenges arise the moment we sit down in front of the computer committed to write our blog post.
- What is the blog about?
- How do we write the blog?
- When do we blog?
Before we answer these, let’s focus on the turnaround question on blogging: Why should we blog?
Builds inbound links
When you post content that is interesting, you should expect your readers to share it with people in their network. Sharing increases your visibility.
Blogging gives you the forum to highlight your expertise and experience in the industry. It will invite readers to engage with you which create relationships that lead to new markets and opportunities.
Builds your Brand
Effective blogging is not just about showing your expertise in the subject matter. It’s more about letting your readers know who you are; your purpose and vision. You are your brand. Establishing a connection with your readers at a personal level is important in building your brand.
Perhaps the most popular reason businesses blog is to generate leads. If you’ve established a reputation of developing great content, people will recall your business first when they are ready to purchase. Surveys show that businesses that blog at least 20 times a month generate four times more leads than companies that don’t.
Builds SEO ranking
Web crawlers used by the top search engines on the Internet favor fresh content. If you regularly update your blogs, your page will be frequently indexed by the web crawlers and this will improve your SEO ranking.
Most digital marketers will advise you that for blogging to be effective you need to use the right keywords and phrases. Keywords are those that are most used by Internet users when they type in a search query, and to an extent this is true. Keywords are important in generating visibility. But social media has encouraged a culture of engagement. People want content that inspires feedback. Keywords are meaningless unless these are strung together to be relevant and engaging.
Technically, if you post in social media and receive feedback, you have blogged. But does that qualify you to blog effectively for your business? Writing is a skill that requires experience and an ability that goes beyond technical and fundamental competencies. Great effective writing is a consequence of the writer’s ability to stir emotion and influence behavior. Not everyone has been blessed with this gift or endowed with this ability.
Fortunately at Outsource Workers we have writers who can create content that can inspire, influence and interest readers to be involved in your business and what you have to offer. We know what to blog, how to blog and when to blog.
Leave it to Outsource Workers to set your blogging wheels into motion. Within a few months of blogging, you may need more virtual assistants to manage additional business!