Why Outsourcing is Effective for Your Real Estate Business


The concept of outsourcing has crossed the borders of the real estate industry. No longer is outsourcing confined to IT, back-end office management or customer services. An increasing number of Real Estate Agents are seeing the advantage of outsourcing daily tasks allowing them more time to pursue their leads successfully. By outsourcing, a Real Estate Agency is able to focus on activities that are geared towards generating revenue instead of wasting valuable time on mundane, non-income earning tasks that can be done by an outsourcing company. Real Estate Agents can expect the following benefits from outsourcing:

More Value for Your Time

Time is one of the most valued assets in a Real Estate business. Income is earned by selling as many properties as possible. Easier said than done. An endless amount of time is spent every day doing back-end tasks that must be done but do not directly contribute to the end goal. Outsourcing this means your time can be better spent on selling more houses and in turn, earning more commission.

Saving Resources and Money

Outsourcing is definitely a cost-effective solution for most businesses, Real Estate Agents included. Having skilled and trained people to do non-revenue generating tasks will save you significant financial, time and human resources. Tasks such as preparing brochures, advertisements, updating the client database and website and posting on blogs, are usually done by either the Agent or an office staff member who needs to be paid Australian wages, sick leave, holiday pay plus have access to computer resources and office equipment. Outsourcing requires none of this and is therefore much more cost effective.

You Gain Access to Specialists

This is what sets apart a general outsourced worker to a Real Estate trained outsourced worker. A Real Estate Outsourcing company trains their staff in tasks specific to the Real Estate industry. Over years of doing their specialized tasks and dealing only with Real Estate professionals, the outsourcing staff develop certain skills and gain knowledge they otherwise would not have known. The outsourced worker can contribute to the Agency with insights and advice to office staff and really become part of the team.


Outsourcing can free up valuable time for Real Estate Agents, allowing them to focus on their core functions which really grow the business. Day to day activities of a Real Estate Agent consist of distributing letters and emails and researching the market to know of sales in their area. These tasks can be very time consuming leaving little time left to actually sell! However as any successful Real Estate Agent will know, these tasks are vital in generating leads. Outsourcing these activities means leads are being generated for the Agent on a daily basis while they only have to worry about following them up. The Agent’s time can now be focused on speaking to reactive clients who have responded to the communication.

Task Delegation

With an outsourcing company doing specific tasks in a Real Estate Business, it will be easy to assign completion dates around your working schedule. The outsourcing company uses worksheets to show the assigned task list for the worker, which is constantly updated by the Agent. This way the Agent always knows what their outsourced staff member is working on and can implement expected completion times.

With these benefits, a Real Estate Agency can only become more productive. It really frees you up to focus on growing your business and working with clients.

Contact Outsource Workers today for a consultation.

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