Marketers are often conflicted on whether to focus on creating online content or email content. Confusion and a misunderstanding of [...]

Not all databases are created equal. There are different types of databases to choose from. Each one has its specific [...]

Content writing is the process of creating material that is relevant, useful, informative and engaging for the purpose of serving [...]

For many telemarketers, there’s nothing cold about cold calling. In fact, it’s a task that makes them sweat. If there [...]

Direct mail marketing is a promotional strategy which involves the delivery of physical goods or items to the addresses of [...]

If content is king, then email is the best messenger especially if you want to drive conversions. Email is often [...]

Outsource social media to a virtual assistant Technology has come a long way since CompuServe first introduced its “Dial Up” [...]