To see your business thrive, you need a strong focus on lead generation with a clear strategy that attracts customers and builds relationships.
Excellent lead generation starts with identifying outstanding prospective clients and turning those quality leads into quality customers.
Technological advancements have allowed businesses to hire virtual assistants who are lead generation specialists to generate leads from identified groups.
Companies realise they can use virtual technology platforms to reach a global audience of potential clients.
There are many advantages to be gained from hiring a lead generation virtual assistant. Let’s find out more.
What Is A Lead Generation Virtual Assistant?
Lead generation is challenging and takes time and patients to perfect.
Every client started as a lead so having skilful lead generation virtual assistants is a must if your business wants to be on top of lead generation. The process requires your lead generation virtual assistant to research and identify potential customers. All potential leads are passed on to the sales team so that the leads are transformed into paying customers.
A lead generation virtual assistant is vital in creating a pathway toward generating ongoing sales for your business.
A virtual assistants’ lead generation tasks are mainly focused on identifying the correct target market through online and telemarketing.
Excellent market research from your lead generation virtual assistant is a must. Potential leads only turn into sales if the research is conducted to find your ideal clients.
Important Skill Sets Required
Generating leads that turn into sales is vital for any business, so hiring a lead generation virtual assistant will prove invaluable.
A lead generation virtual assistant must possess a wide range of skills to help them generate good leads that, long term, help increase sales.
To help generate quality leads, lead generation specialists must be skilled at using several different online research techniques.
These skilful techniques include researching social media, email marketing, data analysis, LinkedIn marketing, and telemarketing. The virtual assistant must also be skilled at using lead generation software when identifying potential leads.
If all these methods are applied, the lead generation VA will have compiled an extensive list of targeted new leads to hand over to the sales agents.
Assigning Duties To Lead Generation Virtual Assistants
Lead generation services require support, so here are the primary duties to consider.
1. Store And Manage Data On Leads
An essential part of the job of a virtual assistant who is responsible for lead generation is that they are skilled at building an Excel database.
The Excel database will contain top-quality business leads that have transpired through conducting the proper lead research. Therefore, the database must be updated regularly to include new leads.
Building an Excel database is not an easy task, but it is vital that a comprehensive database is created and maintained and considered one of the critical tasks of a VA.
Your virtual assistant should generate enough qualified leads to maintain a continuous flow of clients for your business.
Data input is widely considered a mundane task, but it is vital that the customer data added is accurate and up to date. If the customer data is incorrect, it will lead to a loss of sales for your company.
2. Generating Leads On LinkedIn
Using LinkedIn to generate leads is common practice for highly-skilled lead generation virtual assistants.
There is a wide range of ways you can find great leads to help aid sales and generate a steady stream of revenue. Staying ahead of the competition by using unique methods to generate leads is the sign of an excellent virtual assistant.
LinkedIn remains a crucial tool used by the most skilled lead-generation virtual assistants.
As the world’s most influential business networking website, LinkedIn allows users to connect with people globally to network and swap ideas with people from within their own industry.
Knowing how to get the best out of LinkedIn is critical if your virtual assistant is to produce the best lead acquisition results.
Your hired virtual assistant must know how to build a network of local contacts explicitly targeted to your business research.
3. Find Out What Competitors Are Doing
Using social media channels and other online tools to research what your competition is doing is an essential strategy for identifying potential leads.
Business owners have been using this method for decades, and competitor research remains beneficial in gaining the upper hand.
When your virtual assistant researches the business practices of a direct competitor, it gives your company knowledge into why some customers chose them instead of your business.
Knowing what customers like about other companies offering your product or service allows you to understand what customers like and dislike. With this knowledge, you can implement a service or product specific to what the customers want.
Regularly checking other websites and social media platforms for new offers and studying how they conduct themselves on social media gives you ideas on how your business can improve.
Their business may only be open half-days during the weekend, and it may be beneficial for you to remain open longer on the weekends to attract customers who work long hours during the week.
4. Find Leads Through Social Media Advertising
When you hire virtual assistants who are lead generation specialists, they must be able to run digital marketing social media campaigns.
The main aim is to achieve business growth, so your virtual assistant must have the knowledge and skill to use online tools to help generate more leads.
It can be time-consuming to run a social media campaign, but a well-constructed campaign can pay dividends to the company’s overall success.
Your hired virtual assistant will be responsible for content creation, search engine optimisation, and also be able to build lead sourcing funnels.
As the business owner, you must be comfortable delegating tasks and allowing these marketing activities to be the sole responsibility of your virtual assistant.
They must ensure the smooth running of the campaign by using the right tools, such as a social media calendar.
They may also have paid software to help track the marketing campaign’s effectiveness —the ultimate goal is maintaining a steady income stream to maintain a successful business.
5. Find Leads Through Email Outreach
Constructing the ideal email that grabs the reader’s attention will help you gain high-quality leads from potential existing clients.
Hiring a virtual assistant worker who excellently compiles engaging outreach emails is vital, and they must ensure they use different strategies while always targeting the right clients.
Ensuring you emphasise that your business offers a superior service to your competitors will make them take notice.
The email must be concise, fewer than 200 words, and have a subject line with hard-hitting information that triggers the recipient’s attention.
Sometimes particular email outreach efforts don’t have the desired effect, but resist the temptation of doing loads of email campaigns.
Bombarding the customer with relentless email campaigns will only annoy them, and they will leave your mailing list. So in the case of outreach email campaigns, less is more.
Top Three Email Outreach Tips.
- Use humour and be personal to ensure the email is relatable and sets the right tone.
- The email must always include some action needed on the customer’s behalf.
- Always display that your products or services are high-quality and that returning customers are always valued.
6. Manage Follow Ups
Lead acquisition is pointless if your virtual assistant doesn’t keep up with follow-up emails or phone calls.
If your virtual assistant has compiled a comprehensive list of high-quality leads but fails to reply to each one, your business will miss out on paying customers.
Making calls to current clients and replying to emails from prospects may seem like mundane tasks, but being organised will prove fruitful.
Customers will only remain loyal, provided you maintain an excellent level of service. Failing to follow up on leads means potential and existing customers will seek alternative services.
A highly skilled and motivated virtual assistant will always have an organised email follow-up system to ensure they never fail to answer customer enquiries.
Call Us Today To Hire Your VA
When lead generation is at the forefront of your company, it will help you gain potential customers, but to do this, you need to hire a highly skilled virtual assistant.
Some business owners prefer to take a hands-off approach when they hire. Therefore, let our experienced lead generation service team help you.
Contact us to discover how we can save you time, money, and hassle by providing you with a skilled lead generation specialist in next to no time.