Cold calling is a sales technique that has many misconceptions. Over the years, the number of myths on the effectiveness [...]

There is no doubting the power of social media. The question is, can you harness it? Every day, more than [...]

A career in real estate can be a lucrative profession. One transaction can yield large pay-outs in commissions. The key [...]

If you randomly ask people  on the street what Marketing is all about and what it’s supposed to do for [...]

They are often overlooked in an organization. Some people would regard their position as “entry-level”. Perhaps a few would describe [...]

The initial objective of a marketing campaign is to attract attention. The attention span of a consumer is very short. [...]

Bookkeeping is an important function for every type of business.   It is vital to the business’ success to ensure [...]

Keywords provide the foundation for SEO or Search Engine Optimization.  Without optimized content, it will be difficult for search engines [...]

Data breaches are happening at an alarming rate. Every day, there are news reports of large companies having confidential data [...]

Cold calling remains a key component of the sales process. It may feel like a hit and miss activity but [...]